CONSENSUS
BUILDING
Convening a global coalition to end chemical pollution in the ocean
01
The challenge:
Bring stakeholders with competing agendas together on a tough global issue
Economist Impact and The Nippon Foundation want to reframe the discourse around ocean pollution from a focus on plastics to a broader dialogue which includes chemicals and other contaminants. They launched an evidence-based initiative, Back to Blue, and asked us to spearhead stakeholder engagement and content strategy for the multi-year global initiative.
02
Our solution:
An integrated stakeholder engagement strategy across teams and timezones
To ensure a coherent program and content strategy across the initiative, we integrated with in-house teams at Economist Impact and the Nippon Foundation, as well as consulting to the project’s Executive Director. To build traction among disparate stakeholders we co-authored a first-of-its-kind deep dive research report into marine chemical pollution, setting out the evidence base required to enable policymakers and business leaders to prioritise decisions about tackling marine pollution.
03
The outcome:
A stakeholder co-designed roadmap for change
From here, Back to Blue is undertaking a collaborative global process to co-design a roadmap to close the marine pollution data gap, led by The Action Exchange. Our global stakeholder consultation process involves marine scientists, research funders, policymakers, investors and business leaders in a series of workshops, discussion papers and a virtual hackathon, and we plan to publish a draft roadmap in early 2024.
