KNOWLEDGE
MOBILISATION
Uncovering insights to deepen conversations with stakeholders
01
The objective:
Articulate our client’s expertise in biodiversity
A Big Six Australian law firm wanted to deepen their conversations with existing clients on nature and transform their biodiversity expertise into engaging, informative content.
02
Our approach:
Apply a knowledge mobilisation strategy to nature positive content
Applying our knowledge mobilisation framework, we worked with senior partners and external market experts to inform a comprehensive thematic approach. Using insights from this process, we crafted unique content pieces that educate corporate Australia on the growing importance of nature-related risks and how they can structure biodiversity credits to combat these.
03
The outcome:
Recognition for a national biodiversity thought leader
Thought leadership content was created to target the audience through multiple channels. An article, published as an opinion piece in one of Australia’s leading newspapers, has positioned the law firm as a national biodiversity thought leader. Longer form, practical content enables the law firm to engage with their corporate clients to develop legally-sound biodiversity market plans to mitigate nature risk.